Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through website portable devices,
the user base grew rapidly.
After the pandemic increased time spent indoors,
streaming consumption surged.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Each service offers unique original content.
But there are downsides as well.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
In conclusion
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
Content consumption will keep evolving.